June 5, 2012
9:00am - 4:00pmSocial Media Analytics for Higher Education - Stephane Hamel, Director of Strategic Services
Calculating the ROI of social media is often guesswork and anecdotal. You've heard it dozens of time: What's the ROI of a virtual handshake?
Stéphane Hamel, a recognized expert in online analytics, who is director of strategic services at Cardinal Path and teaches web analytics at Université Laval (Québec-city, Canada), will share insights on how higher ed institutions can measure the impact of social media.
You will not hear about magic tricks, cool tools or anecdotal success. Hamel will focus on the real thing: outcomes. He will share a process and methodology to monitor, measure, act and improve your social media strategies.
What you will learn:
- Why and how to measure the impact of your social media marketing
- How to find insights in your analytics data
- How to optimize your social media activities
Who should attend:
- Primary audience: social media, web communications, marketing and communications executives and teams, web services managers, directors and coordinators.
- May also attend: communication directors, marketing managers, publication officers, web designers, web developers, staff members using social media to engage students, alums or other target audiences.
9:00am - 4:00pmThe Collaboratory - David Coleman, Founder and Managing Director of Collaborative Strategies
The Collaboratory environment combines team dynamics (behavior) with technology and puts them in the context of a critical process (the scenario) to help teams understand how they work, and which collaboration tools support them best.
The goal of the Collaboratory is to help teams to determine which collaborative features and functions are needed and which tools fit best with their team. This is all done within the context of a scenario where each team plays together using a variety of collaborative solutions to work through the scenario to a satisfactory outcome. Attendees can participate in person and assume an active role or observe, attend virtually with or without a role. The Collaboratory provides a unique live forum for decision makers and team members to explore, compare and assimilate specific solutions. All participants will need a tablet, netbook or other mobile device with broadband access.
9:00am - 4:00pmGoogle Workshop for Adult Education - Christopher Craft, Google Certified Teacher and a Google Certified Apps EDU Trainer
This workshop will focus on the use of technology to support teaching in an adult learning environment. The session will be intended for an audience of teachers and administrators with intermediate technology skills. The content will focus on the use of free Google tools in education. Specifically, content will focus on Google Search, Google Docs, Google Maps, Google Sites, and Google Groups. Time permitting, additional Google tools will also be covered. Materials and activities will be similar to those developed by CUE for the Google Teacher Academy. CUE will provide a workshop instructor, online resources for the participants, and an online evaluation for the session. Each participant will also be inducted into the Google Workshop for Educators, an online professional development community. All participants will need a laptop with broadband access.
9:00am - 12:00pmiPad Workshop for Learning Leaders - Sharon McCarthy, President of Envision, Inc.
Don't be a victim of the App Gap! Find out first-hand why iPad tablets are a must for all professionals looking to work smarter instead of harder. Discover how to increase your productivity while transforming a traditional paper-based workflow. Improve the way you organize, communicate, consume and create. Increase your ability to have your finger on all your data as you shift content seamlessly across all of your work devices. Stay connected to all that is important, regardless of your location. Learn how to take advantage of all that this device has to offer from downloading and managing apps to an exploration of the latest author and iEducation apps to increase productivity as well as student learning.
NOTE: This workshop requires participants to bring their own tablet (iPad or PC-based.) Internet access/wireless connections will be provided.
1:00 - 4:00pmThe Online Rogue Professor 2.0 - Dan Quigley,, Associate Dean, College of Arts and Sciences and Associate Professor New York Institute of Technology
Rogue Technology Instructors, (Part Deux): Exploring and Combining Cloud and Web Options to Enhance Student Learning in These Financially Strapped Times.In this workshop, the presenter will briefly outline the importance of the role Pioneering (Rogue) Technology Instructors play in advancing innovative uses of rapidly emerging technologies in the classroom. Participants will explore the steps of pulling together a functional, personalized set of free or inexpensive mobile apps as well as Web 2.0 and cloud-based tools with which to augment the student learning experience. In addition, participants will explore resources for keeping current with new technology developments, and will develop strategies for preparing teaching material for the constantly shifting world of cloud based applications. Finally, participants will explore the potential and challenges of the rapidly emerging mobile apps and "smart" devises present.