An associate dean for online learning and the executive director of the Academic Advanced Distributed Learning Co-Lab at the University of Wisconsin-Extension in Madison. He is also an adjunct faculty member in the Instructional Systems Technology department at Indiana University Bloomington. Prior to his appointment with UW, he led the U.S. Sales instructional design team at Eli Lilly and Company in Indianapolis. He has more than 18 years of instructional media and learning technology development experience in corporate, higher education, and not-for-profit settings. Rovy holds a Ph.D. from Indiana University with a major in Instructional Systems Technology and a minor in Human-computer Interaction. He regularly speaks at training and education conferences covering a range of topics including: learning technology, training organization effectiveness, and instructional design trends.