Karine Joly is a web marketing expert, an independent blogger and a passionate writer. She founded Higher Ed Experts, a provider of professional development webinars, master classes and online courses for executives and professionals working in universities and colleges around the world. At Higher Ed Experts, Karine oversees the development of the curriculum. She teaches an eight-week online course on Social Media Marketing for Higher Ed as well as the capstone graduate online course for the MBA in Social Media at Southern New Hampshire University: Social Media Marketing Campaigns.
Her professional career spans more than 18 years of experience in communications in the U.S., Canada and France, including eight years in Web content development, marketing and strategy in higher education. A recognized Web advocate and expert in higher education, Karine shares her insights about emerging web trends on collegewebeditor.com, a popular and independent blog launched in February 2005. She also authors the Internet Technologies column of University Business and writes periodically for other publications (University Affairs, CASE Currents, etc.).
Karine is a regularly invited speaker at leading Web conferences (CASE, American Marketing Association, EduComm, eduWeb, CUPRAP, etc.).